James Bond franchise box office earnings. The Avengers: Age of Ultron got its international run underway a week before its domestic debut and it was an explosive start, with the film earning $200.2 million in 44 markets. You hardly have to have seen a James Bond movie to know a little bit about 007. He’s one of the most famous fictional spies in the world, and his presence in global pop culture is overwhelming. The way he says, “Bond.
Box Office: ‘Spectre’ Opening Second Highest For James Bond Movie. TH UPDATE, Monday 9: 1. AM: As many predicted, Spectre did not come in at the $7. M that Sony reported yesterday, rather lower at $7. M per their reported actual today. While that opening weekend figure is still the second highest for a 0. Skyfall, one can’t help but notice that Spectre‘s debut is $2. M less than its predecessor (which made $9. M including previews) and it’s $2. M higher than Quantum of Solace. Really, nobody was expecting it to be that low. As we mentioned all weekend, middling reviews are slowing turnstiles for Spectre, plus moviegoers can blatantly see the film isn’t leaving them as floored as Skyfall. 2. Century Fox’s The Peanuts Movie is taking the No. M shy of what was reported yesterday, $4. M. Again, Peanuts was never a threat. It appealed to completely different demo of moms and kids. The thinking was that nostalgic adults would be swayed to go to Peanuts, however Spectre had Peanuts beat in that regard winning over 3. Charlie Brown’s 1. But there’s a silver lining for Sony, MGM and Eon when it comes to Spectre. Of those film financier sources who Deadline has spoken with, they believe the film will continue to rally abroad as Bond always does, driving this $3. M production (that includes P& A) to $8. M- $9. 00. M global take, possibly even $1 billion global take. Various reports in the media have cited that Sony profited $5. M off the record franchise Skyfall $1. B haul. MGM is reported to receive 7. Spectre, while Sony collects 2. Both MGM and Sony split the production and P& A cost 5. MGM controls 0. 07 TV rights and home entertainment, the latter which is distributed through an exclusive deal with 2. Century Fox Home Entertainment. Despite Spectre falling 3. Saturday to Sunday with $1. M — a decline that’s not as steep as Quantum‘s - 4. Skyfall‘s Sunday decline of 3. Sony is looking for a boost midweek from the Veterans Day holiday. In addition, unlike previous Daniel Craig Bonds which faced competition largely from a Twilight film in their second frame, Spectre can rely on the projection that it will hold No. Skyfall‘s - 5. 4% and Quantum‘s - 6. Next weekend, the only two wide entries are Warner Bros.’ Chile miner disaster pic The 3. CBS Films holiday comedy Love the Coopers. For the final top 2. TH UPDATE, Sunday 8. AM: When it comes to Spectre‘s ticket sales, it’s as though Mr. Bond was stuck in quicksand all weekend long. After the industry raised opening weekend expectations for Bond 2. M by mid- day Friday, projections fell, and continued to fall to the point where Spectre looks like it’s going to make $7. M- 7. 3M this weekend, which is toward the lower end of what we predicted pre- opening. Sony is reporting $7. M this morning, but some rival studio analysts think Spectre could go a bit lower. You would think that with an A- Cinema. Score on a tentpole like this, word of mouth would be working to Spectre‘s advantage. And it could be, it’s just that we might not realize the full benefit for a while. Since this is an adult- fan franchise — Spectre alone drew a heavy 7. They’ll wait for Thanksgiving, even Christmas. Working to Spectre‘s advantage is the fact that there’s not a big tentpole in the market until Nov. The Hunger Games: Mockingjay – Part 2 opens. Last time in November 2. Twilight movie stepped on Skyfall‘s toes in its second weekend, yielding a 5. Overseas, Spectre is faring much better with a worldwide cume at $3. M in less than two weeks. When Skyfall opened, it had a three weekend foreign lead on domestic, so by the time domestic opened on Nov. M. I’m told that on comparative territory by territory basis that Spectre is besting Skyfall‘s opening weekend in Mexico, Southeast Asia and last weekend in the U. K. But the big question as MGM/Eon deliberate which studio they’ll take the 0. Spectre will turn a profit with its less- than- Skyfall grosses off a $3. M cost that includes production and P& A. Per Sony insiders and even non- rival film financial analysts, there’s no question Spectre will be in the black. Stateside should bring in at least $2. M with foreign making up at least 7. Spectre‘s total cume with a final global between $9. M- $1. B. Forty- percent of international has yet to open with China and South Korea going next weekend. Sony head of worldwide marketing and distribution Josh Greenstein said, “We’re happy with the domestic opening, but we’re really thrilled by the foreign box office. Bond is such a global franchise and Spectre is truly an international and global film. You can see the writing on the wall.” MGM/Eon should take note that ever since Sony took a hold of 0. Craig titles have repped 4. B total worldwide gross. What’s happening stateside is that audiences are obviously conversing that Spectre isn’t as good as Skyfall. Some gripe that Spectre has all the action tropes of its last three movies, while others think the Bond character origin reveals in this film are just too good to be true. Is the franchise damaged? No, but it’s gonna take another dose of Viagra to exceed fans’ expectations as they’re still entranced by Skyfall. Also, something to consider with Spectre: It’s the longest- running title time- wise in the Craig canon at 1. Let’s just hope that Spectre, currently the 2nd best domestic debut for Bond behind Skyfall‘s $8. M, doesn’t sink any further today toward Quantum of Solace ($6. M) territory which is the least favorite of the Craig 0. B- Cinema. Score). Sunday NFL games won’t help, as they pry a bulk of guys away. Spectre dipped an estimated 4% from its $2. M Friday (second best behind Skyfall‘s $3. M) to $2. 6. 4. M; the last time that happened among the Craig titles was with…Quantum. Skyfall, due to its huzzah, spiked 1. Casino Royale saw a 5% uptick between Friday and Saturday. Imax hubs generated $9. M for Spectre at 3. K+ per screen average. Nine of Spectre‘s top 1. Imax locations. 4. PLF theaters made $8. M repping 1. 1% of Spectre‘s opening. Cinemark XD leads US exhibitors with an estimated gross of $1. XD locations. Over on the Fox lot, they’re doing the Snoopy dance, not just because The Peanuts Movie beat its $4. M estimate with a $4. M opening, but also because The Martian wasn’t wounded much by Bond, dipping 2. M shy of the double century mark at the box office. 2. Peanuts cash came from 3. D. Matinees pushed Charlie Brown to a 6. Saturday with $1. M to Friday’s $1. M. Some Sony insiders believe that the Peanuts ganged up on Bond, and stole some of the spy’s lunch money. I really don’t think Peanuts was a threat in any way. It brought in a significantly younger demo (4. Bond. Yes, Skyfall didn’t have any competition when it opened, but Spectre would probably be seeing the same B. O. trajectory sans Peanuts in the market, simply because it’s coming up short in its wonder next to Skyfall. 7. Peanuts audience was family and the non- family segment was split evenly between teens and non- parent adults. Peanuts fared best east of the Rockies with the top theaters coming from a melange of states such as NJ, CA, TX, VA, NY, and FL. Overperforming cities included NYC, Chicago, Philadelphia, Detroit and Charlotte. Much like Spectre turned itself into an event film with its number of promotional partners and tie- ins, Fox also began the drum roll for the reboot of this family film on the big screen, arguably the first time a Peanuts film hit the theaters since 1. Bon Voyage Charlie Brown. Fox domestic distribution chief Chris Aronson gave props to his fellow studio marketing chief this morning, saying “Marc Weinstock and his team managed to hit the nostalgic audience, but also made the Peanuts property relevant for a new generation, which is a very difficult thing to do in today’s fragmented world.” It was an easy feat from the onset to pull in the adults, but it was the teen turnout that surprised Fox executives the most. Digital, which included several elements, was key in hooking the young set. Fox took advantage of tubthumping the film during key cultural events stateside (read: MLB Opening Day “Catch” activation, during which 2. There was a Mother’s Day celebration video which clocked 8. K+ views. A Happy New Year’s creative had an organic reach of 2. M+. Peanuts Movie Twitter campaign used a number of event- ized hashtags and partners to create full day activations. In sum, the entire Twitter campaign generated a total of 5. M Tweets, with a reach of 4. M and exposure of 2. B+. On Snapchat, Peanuts created the first- ever sponsored Snapchat Lens on Halloween (one of the largest photo- sharing days of the year). There was even a Wah- Wah Machine, which engaged fans by turning their text messages into customized WAH- WAH’s they could share on their personal social platforms. But one social Peanuts piece of marketing that many had a ton of fun with across Facebook, Twitter and Instagram was the The Peanutize. Me Character Creator which hosted 1. MM+ sessions with 6. MM+ characters created. Peanutize. Me even got a special call- out by Jimmy Fallon on The Tonight Show. Like Universal with its Minions mobile game and Furious 7 social groundswell, Fox is just as sharp when it comes to digital promotions. That Rio Angry Birds game, which also played into opening that movie, is still unforgettable. “There’s a positive message about Peanuts that is resonating with moviegoers of all ages. That’s what sets it apart.” added Aronson. The weekend’s top 1. Nov. 6- 8 as compiled by Deadline’s Amanda N’Duka: 1). Spectre (SONY), 3,9. M Fri. */ $2. 6. 7. M Sat. (- 4%) / $1. M Sun. (- 3. 2%) / 3- day cume: $7. M /Wk 1*includes $5. M of Thursday previews. Industry calculation: $7. M. 2). The Peanuts Movie (FOX), 3,8. M Fri. /$1. 9. 6. M Sat. (+6. 2%) / $1. M Sun. (- 3. 2%) /3- day cume: $4. M /Wk 1. 3). The Martian (FOX), 2,8. M Fri. /$4. 3. M Sat. M Sun. (- 4. 4%) /3- day cume: $9. M (- 2. 1%)/ Total cume: $1. M / Wk 6. 4). Goosebumps (SONY), 3,0. M Fri. /$3. 3. M Sat. M Sun. (- 3. 5%) / 3- day cume: $7. M (- 2. 9%)/Total cume: $6. M /Wk 4. 5). Bridge Of Spies (DIS), 2,7. M Fri. /$2. 7. M Sat.
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